This is a big project that I had to in EAP-508 course. For this project, I had to find a topic of interest related to my discipline and read 10 articles from a variety of academic publications. Then, I had to write a literature review, bilingual abstract and give a presentation. I’ve showcased this one in my portfolio as I’ve learned a lot from it.
First of all, I’ve learned how to conduct a research in the western academic context. Secondly, not only did I realize how scholars in my field are having academic discussions but also I’ve learned how to engage in those scholarly discussions. Last but not least, this project promoted my disciplinary knowledge to an extent.
The topic of my research is “The impact of retail store environment attributes on consumer behavior in different cultures”. The proliferation of retail stores has raised a more competitive market, in which retailers have employed different strategies to attract their customers. Store environment is one of those strategies and it has been used as a marketing approach by retailers. On the other hand, cultural values also play an important role in consumer behavior. In order to point out that retailers must be aware of cultural values when implementing store environment, my research analyzed and synthesized the extant literature of the impact of store environment and culture on consumer behavior.
I’ve provided the links to my literature review and powerpoint that I used to address at the colloquium.